SUNNYVALE, Calif., May 18, 2022 (GLOBE NEWSWIRE) — Today is International Museum Day, an annual day sponsored by the International Council of Museums, which this year explores the potential of museums to effect positive change. Matterport, Inc.’s (Nasdaq: MTTR) digital twin platform enables museums today to digitally transform their spaces, helping them increase access to the world of art, culture, and culture. story. With a digital twin, museum operators can create powerful virtual learning experiences that increase access for those who cannot spend the time or money to travel and, in some cases, introduce new opportunities for income. Since March 2020, nearly 7.3 million people have visited museums virtually using Matterport.
In honor of International Museum Day, here are three iconic museums using Matterport to create virtual experiences to engage with and educate more people around the world.
George Eastman Museum
Founded in 1947, the George Eastman Museum located in Rochester, New York, is the oldest photography museum in the world and one of the largest film archives in the United States. The museum is located on the National Historic Landmark estate of George Eastman, the founder of Kodak and pioneer of popular photography, and holds unrivaled collections – comprising several million objects – in the fields of photography, film and photographic and cinematographic technology, and photographically illustrated books. The museum is now accessible via its digital twin Matterport. Virtual visitors can explore exhibits of current and past photography enriched with detailed space beacons and built-in sound, or explore the historic Eastman Mansion and newly renovated Visitor Center.
“The George Eastman Museum began experimenting with new forms of digital outreach and engagement in 2020, including creating virtual experiences using Matterport,” said Elizabeth Chiang, staff photographer at the George Eastman Museum. . “The response has been phenomenal; we saw a 48% increase. in video views, more than 10,000 visitors and 88% satisfaction in virtual programming thanks to these efforts. As a film and photography museum, image quality was an important factor in our decision to choose Matterport. The images provided by Matterport are beautiful, and the resulting digital twin of the Museum is something artists and visitors alike can fully immerse themselves in.
The Aviation Museum
With more than 160 aircraft and spacecraft, tens of thousands of artifacts, and millions of rare photographs, the Seattle-based Museum of Flight is the largest independent, nonprofit air and space museum in the world. To reach new visitors beyond their local area, the museum captured the Matterport digital twins not only of the galleries, but also of some of its most iconic aircraft. Today, virtual visitors using Matterport can explore the cockpits and interiors of more than a dozen of the museum’s most iconic aircraft, including Concorde, the first Boeing 747, the first Air Force One jet, and a simulator. NASA space shuttle.
“We’ve used Matterport for many years because most of the planes in the museum are closed to visitors for preservation purposes,” said Peder Nelson, the museum’s digital engagement manager. “With Matterport, we’re giving everyone the opportunity to experience these unique aircraft. Not just online, but even onsite to virtually step into the aircraft in front of them. Our virtual experiences continue to be an important way to connect with more visitors, ensuring accessibility and raising awareness of the Museum of Flight Matterport’s digital twins have also helped us generate new revenue through paid online virtual experiences. In addition, our aircraft’s digital twins also help support our accessibility initiatives, having provided access to over 400,000 visitors.
St. Louis Cardinals Hall of Fame and Museum
Opened in 2014, the St. Louis Cardinals Hall of Fame and Museum is located on the second floor of Cardinals Nation across from Busch Stadium, and was created to celebrate the rich history of baseball in St. Louis and honor players and personalities who had the biggest impact on the franchise. Featuring authentic artifacts, replica stadiums and interactive experiences, the Cardinals Museum has one of the largest collections of team-specific memorabilia and photography in the world, while the Cardinals Hall of Fame commemorates the greatest players , coaches, executives and broadcasters of the organization. Winners of 11 World Series titles, the Cardinals have used Matterport to create a virtual experience that allows fans to connect and experience the team’s great legacy.
“The St. Louis Cardinals Hall of Fame and Museum welcomes thousands of in-person visitors each year, but we recognize that not everyone can visit in person,” said Amy Berra, director and curator of St. Louis Cardinals Hall. of Fame & Museum. “Having a virtual Matterport replica of the museum allows baseball fans to visit from anywhere in the world to learn about the history of the club and some of our greatest moments.”
“At Matterport, our mission is to make every building and space more valuable and accessible through the creation of digital twins,” said Bill Linehan, head of global strategy for travel and hospitality at Matterport. “Cultural institutions have evolved and today attractions that attract thousands of daily visitors are explored virtually through Matterport’s digital twins. We are pleased to play a part in helping to promote deep learning and empower visitors with the ways to explore museums whenever they want.
Visit our Discover the page to view the current museum collection with Matterport digital twins. Additionally, U.S.-based 501(c)(3) nonprofit organizations, K-12 public schools, and public universities can apply for Matterport’s Exploration to Equity social impact program to capture historically or socially significant spaces such as museums at matterport.com/social-impact.
Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our revolutionary spatial data platform turns buildings into data to make almost every space more valuable and accessible. Millions of buildings in over 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle, from planning, construction and operation to documentation, appraisal and marketing. Learn more about Matterport.com and visit our Discover the page to browse a collection of digital twins captured by our customers.
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Soohwan Kim, CFA
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This document contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding the benefits of the business combination, the services offered by Matterport, Inc. (“Matterport”) and the markets in which Matterport operates, Matterport’s business strategies, debt levels, industry environment, potential growth opportunities, effects of regulations and expected future results. These forward-looking statements are generally identified by the words “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “expect ‘, ‘opportunity, ‘plan’, ‘may’, ‘should’, ‘will’, ‘would’, ‘will’, ‘will’, ‘will’, ‘probably will’ and similar expressions (including negative versions of these words or expressions ).
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